Taittinger Collection by Victor Vasarely, 1978 Champagne, 75cl
- This bottle and presentation box was designed by the artist Victor Vasarely for Taittinger.
- The bottle contains a Brut Millésimé 1978, which blends 40% Chardonnay from the Grands Crus of the Côte des Blancs region, and 60% Pinot Noir from the Grands Crus of the Montagne de Reims, just outside the city.
- Vasarely is renowned worldwide for his kinetic Vega paintings (geometric patterns creating an illusion of relief) and he used this concept to inaugurate the first bottle in the Taittinger Collection.
- Invited by Taittinger to design the first bottle and box in their prestigious “Collection”, Vasarely’s creation was released in 1983.
- Vasarely’s image created for Taittinger is a great example of the style he invented. He achieves a harmonious compositions using constructivist techniques retaining just the geometric shapes needed. The design on the bottle is a perfect example of kinetic art.
Victor Vasarely was born in Hungary in 1908. By the time he was seven, he showed particular talent for drawing. He studied the work of Kandinsky and Le Corbusier and, from 1947 embraced abstract art, developing his own defined style. Co-founder of the ‘Galerie Denis René’, he advocated the rejection of traditional easel painting and conventional techniques. He was the first to design a bottle for the Taittinger Collection in 1983. The image created for the bottle is a great example of Vasarely’s kinetic style. It shows his desire to achieve harmonious compositions using constructive solutions by retaining only the geometric shapes needed. The design is a perfect example of kinetic art - a movement invented by Vasarely, and which can be seen in his Vega series, geometric designs which create an illusion of relief.
The bottle contains a Brut Millésimé 1978, which blends 40% Chardonnay from the Grands Crus of the Côte des Blancs region, and 60% Pinot Noir from the Grands Crus of the Montagne de Reims. The 1978 harvest was one of the smallest Champagne’s history. Picking was preceded by hot and dry conditions, which resulted in high sugar alcohol content in the black grapes and a superb quality of yield.
The Taittinger Collection
In the 1950s, Claude Taittinger met the American distributor Rudy Kopf. Kopf asked Claude the question: “In tomorrow’s world, there will only be space for big corporations and artists. Which side will you choose for Taittinger champagne?” Instinctively, Claude Taittinger replied “The artists!”; and when he took over as President 10 years later he was true to his statement, guiding the brand for three decades through a journey of elegance and creativity, most notably with the inauguration of the Taittinger Collection in 1983. In associating the Champagne house with other artistic forms of expression, Taittinger recognisesd that the art of innovation is as important as the excellence and finesse of its wines.